About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2018-19 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.




1 day ago Big12Champ4Life photo He may already be in the @CycloneFB record books, but David Montgomery wants to be known for more than his football skills.

On Wednesday, hear Montgomery share his story.
#WinInTheDark #ChampionsForLife https://t.co/Dpv5lDHyhL
5 days ago Big12Champ4Life photo He’s helped build the Mountaineer program while serving as a leader on this team.

Meet @WVUGolf’s Big 12 Champion for Life, Max Sear.
#HailWV #ChampionsForLife https://t.co/CsVjZAFkHy
6 days ago “My teammates are my focus. I want to help them, I want to encourage them.” - @Nate_58_Guyton, @TCUFootball
#GoFrogs #ChampionsForLife https://t.co/kVE7W77aLt
1 week ago Big12Champ4Life photo "He’s a true Horned Frog.” - @TCUCoachP

This Wednesday, @TCUFootball's Nate Guyton shares how being part of a team has changed his life.
#GoFrogs #ChampionsForLife https://t.co/BhdGpvubwW
1 week ago Big12Champ4Life photo RT @DaltonBigD71: It’s not “Just a Game” to Me! Far Beyond the White Lines 🗯 https://t.co/J5BUItjuZ2
2 weeks ago "I love Texas. For this university to pick me to represent this school ... it's a dream come true." - @DurstJarmarquis, @TexasFootball
#HookEm #ChampionsForLife https://t.co/RUhidn3cBX
2 weeks ago Big12Champ4Life photo She may have Type 1 diabetes, but that hasn’t stopped her from inspiring her teammates and using her platform to encourage kids to chase their dreams.

Meet @BaylorWBB’s Big 12 Champion for Life, Lauren Cox.
#sicem #championsforlife https://t.co/MDBF8ufV0C
2 weeks ago Big12Champ4Life photo For @TexasFootball's Jarmarquis Durst, an inspiring work ethic has been life-changing.

This Wednesday, he'll share his story.
#HookEm #ChampionsForLife https://t.co/cBkx5w3Xry
3 weeks ago "That's the true meaning of a role model: do the little things right and the big things will take care of themselves."

Here's a 👀 at some of the @Big12Conference 🏈 student-athletes who will share their stories this season.
#ChampionsForLife https://t.co/lzftqnJerj
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