About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2019-20 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.




4 weeks ago We’re so proud of each of these student-athletes who serve as a role model both on the court and in their classrooms and communities. Good luck to each one of you in the Big 12 Men's Basketball Championship! https://t.co/i5D0PLOv2x
1 month ago “It’s not just ‘oh, she’s an athlete.’ I’m a person.” – Lucky Rudd (Lovee_lucky), @WVUWBB
#HailWV | #ChampionsForLife https://t.co/Njcy4Ypgv8
1 month ago “I try to be active in the community. You don’t know what someone else is going through.” – Yor Anei @yor_anei), @OSUMBB
#GoPokes | #ChampionsForLife https://t.co/CYI7XsvjJS
1 month ago “Being a positive role model is really important to me.” – Kianna Ray @KJRay45), @TCUWbasketball
#GoFrogs | #ChampionsForLife https://t.co/sELjFh1MkP
1 month ago “Using basketball as that stepping-stone can get you to a lot of places.” – Jase Febres @JaseFebres), @TexasMBB
#HookEm | #ChampionsForLife https://t.co/epGjgDCwkE
1 month ago “Being able to be a strong woman figure to someone that I may not even know is big for me.” – Brooklyn Mitchell, @KUWBball
#RockChalk | #ChampionsForLife https://t.co/StdTQWYN5R
1 month ago “Anything worth having is not easy.” – Cartier Diarra @cartierdiarra2), @KStateMBB
#EMAW | #ChampionsForLife https://t.co/3SSWSWu6Yj
2 months ago “If I can leave Iowa State better than it was before I came here, there’s nothing I can do that will top that.” – Adriana Camber @CamberAdriana), @CycloneWBB
#MoreNotLess | #ChampionsforLife https://t.co/gBDzigMKp3
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