About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2018-19 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.




2 days ago Big12Champ4Life photo @WVUfootball offensive lineman Yodny Cajuste, who has already earned his degree in multidisciplinary studies, takes his platform as a role model seriously.

On Wednesday, hear him share how his scholarship has helped set him up to succeed.
#HailWV #ChampionsForLife https://t.co/qvxLjCdJqJ
6 days ago Big12Champ4Life photo When it comes to a motivating work ethic, look no further.

Meet @TTU_Baseball’s Big 12 Champion for Life, @josh6jung.
#WreckEm #ChampionsForLife https://t.co/FIrKqjRcTU
7 days ago “It’s very empowering to learn you have a voice.” - @bruffytravis, @TexasTechFB
#WreckEm #ChampionsForLife https://t.co/7OopDnrt6f
1 week ago Big12Champ4Life photo As one of three @Big12Conference student-athlete representatives to Autonomy Governance, @TexasTechFB's @bruffytravis is making his voice heard off of the football field.

On Wednesday, he shares why the opportunity has left him empowered.
#WreckEm #ChampionsForLife https://t.co/9sLPTr7ZuG
2 weeks ago Big12Champ4Life photo Congrats to @KStateFB's @DaltonBigD71 on being named one of 13 finalists for the @NFFNetwork's #CampbellTrophy, awarded annually to college football's premier scholar-athlete.
#EMAW #KStateFB #ChampionsForLife https://t.co/1HjfQua9F4
2 weeks ago “This scholarship is an amazing blessing. I’m very honored and proud to represent Baylor.” - @VVaughnsEra, @BUFootball
#SicEm #ChampionsForLife https://t.co/ju0GSgojam
2 weeks ago Big12Champ4Life photo He wrote a letter to himself in the 8th grade saying he was going to play for @BUFootball and be a leader on his team.

This Wednesday, hear how @VVaughnsEra has fulfilled his promises to himself and has inspired many others along the way.
#SicEm #ChampionsForLife https://t.co/aJzbRg9VHB
3 weeks ago Big12Champ4Life photo Named Indian of the Year by the Intertribal Council, he’s using his platform to encourage Native American youth to dream big.

Meet @LindyWatersIII, @OSUMBB’s Big 12 Champion for Life.
#c2e #okstate #ChampionsForLife https://t.co/vQ0WuUxo3U
3 weeks ago Big12Champ4Life photo 👏👏👏

Congratulations to @WVUfootball's Will Grier, @KStateFB's Dalton Risner, and @KU_Football's Joe Dineen Jr. on being named 2018 Senior CLASS Award Finalists, recognizing how each has used their platforms to create a positive impact.

📖: https://t.co/ViWy9JWnuY https://t.co/GgfulHdKb2
Load More