The value of an athlete scholarship should not be forgotten. it helps thousands go to college
Makes A Champion
Commissioner Bob Bowlsby introduces a campaign to
celebrate student athletes’ achievements on and off
the field and in their communities.
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ABOUT THE CAMPAIGN
The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport become champions for life through the lessons of teamwork, leadership, time management, discipline, perseverance, and giving back to others through community service. The financial aid and student support services received with the athletic scholarship allows student athletes, many of whom are first generation scholars, to attain higher education that makes a difference in their lives, and for their families, by graduating with little or no debt.
Resources from the NCAA help schools fund $2.7 billion in athletic scholarships every year, second only to the federal government.