About the Campaign

Over the past five years, the Big 12 Champions for Life campaign has featured the life-changing stories of over 300 student-athletes and university alumni. The young women and men given the opportunity to earn a scholarship and compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. These leaders have used their platforms and voices to stand up for what they believe in, inspiring their teammates and communities – and creating change. The stories and updates from current and former student-athletes representing each of the conference’s ten universities will be shared throughout the 2020-21 academic year. Serving as a role model in their time while on campus and beyond graduation, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.




Alumni Spotlights
Watch Their Stories


2 hours ago
Over the past five years, we’ve featured over 300 @Big12Conference student-athletes who are using their platforms to motivate positive change in their communities.

This year we’ll be sharing how these alumni and current student-athletes continue to inspire.

#ChampionsforLife https://t.co/EvCD8EgnWZ
4 weeks ago
Excited to announce that this Fall I began my Ph.D. at Stanford University 🙌🏿. Looking forward to this journey of becoming a Sociology Professor 🙏🏿.


#ADreamTooBig https://t.co/7oq5lnLumv
Big12CFL photo
4 weeks ago
Serve and Develop Total Mountaineers.

Congratulations to @NealBrown_WVU on being named the honorary coach of the Allstate AFCA Good Works Team!

➡️ https://t.co/18ksqElXZy

#HailWV https://t.co/VPw6CzT52f
Big12CFL photo
4 weeks ago
Congrats to @Hubbard_RMN on another big-time honor!

Thanks to @Allstate and @weareafca for his recognition on the 2020 Allstate AFCA Good Works Team.

Visit https://t.co/ergm4ziyMz to vote for Chuba to be this year’s Team Captain!

#LetsRide | #GoPokes | #GoodWorksTeam https://t.co/6Lp9VBZ0G1
Big12CFL photo
4 weeks ago
"It’s not just about what you do on the field. It’s about who you are and what you’re doing off of it."

Congratulations to Coach @NealBrown_WVU, @sehlinger3, @Hubbard_RMN, and @ChanseSylvie on being named to the 2020 Allstate AFCA Good Works Team!

📖: https://t.co/Z3epcAOLVJ https://t.co/xAwgDX6M76
Big12CFL photo
1 month ago
Matt Thomas’ journey to the NBA was anything but easy. The Raptors rookie opened up to ESPN about how basketball and an unshakeable friendship helped him make it from tragedy to Toronto. Full video story: https://t.co/yib5Fzqc7E https://t.co/ey1KKW8LXO
6 months ago
Congratulations to @OU_Football's @KennethMurray on being selected in the first round of the #NFLDraft.

@Chargers, you're getting a good one!

#ChampionsForLife | #BoltUp https://t.co/itGWyWdElD
6 months ago
We are so proud of all of these #ChampionsForLife for representing their schools and the @Big12Conference so well.

Congratulations to all of you on accomplishing your dreams!

#WNBADraft https://t.co/AiaNROnWJm
Big12CFL photo
6 months ago
The 34th pick is headed to play for the @LA_Sparks.

Congratulations, Tynice! @WVUWBB

#ChampionsForLife https://t.co/bQmD4DCcen