About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2019-20 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.




3 weeks ago Big12CFL photo "To anyone holding anger in their heart, take it from me: Accept what is, look in the mirror, make more effort to love, make more effort to live."
@DenzelGoolsby is using his platform to spread this important message. #ChampionsForLife

📖: https://t.co/oyDr4ag3KC https://t.co/C9IYCyyt7A
2 months ago Big12CFL photo 🎬 and that’s a wrap.

These guys are changing lives for the better and we can’t wait to share their stories with you this season!
#ChampionsForLife https://t.co/eDRLJmTZc2
2 months ago Big12CFL photo Ready for day two with these guys.

Meet the remaining #Big12FB CFL student-athletes.
#ChampionsForLife https://t.co/qebmMqCSUK
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