About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2019-20 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.




2 days ago "Adversity has made my story even better. Somebody is going to see this and I just want to be that inspiration for them." - @NB5ive, @OU_Football
#Sooners | #OUDNA | #ChampionsForLife https://t.co/VrjzBmVhre
3 days ago "Nobody scores like we do. You can't keep up with us."
#Big12FB student-athletes talk playing in the @Big12Conference and what makes it so unique and competitive.
#ChampionsForLife https://t.co/7u5cex0jHt
1 week ago "I want to inspire young kids. I want to be able to impact other people’s lives rather than just being on the football field.” - @frye_adrian, @TexasTechFB
#WreckEm | #ChampionsForLife https://t.co/gYKZZWegVI
1 week ago "People don't really know me or my teammates, so I don't take offense to it."
@stephonrob5, @RedwinePhilip, and @NB5ive share thoughts on social media in Episode 4 of Big 12 Champions for Life: Beyond the Athlete, now on Big 12 Now on ESPN+.

Watch: https://t.co/rpoFoVO21c https://t.co/XpJqYsvXTE
2 weeks ago "Don't take criticism from someone you wouldn't take advice from." - Marques Jones, @BUFootball

Episode 4 of Champions for Life: Beyond the Athlete coming soon to Big 12 Now on ESPN+.
#ChampionsForLife | #SicEm https://t.co/qaVOUK7RjY
2 weeks ago "He would print out tweets and put it on his wall. That was his motivation."
@CycloneFB's @DJoness3_ shares what he learned from former roommate and Cyclone standout @MontgomerDavid in Episode 4 of Champions for Life: Beyond the Athlete, coming soon to Big 12 Now on ESPN+. https://t.co/DppPCDlRdI
2 weeks ago "I'm a football player, but that's just what I do. It's not who I am." - @Reese_Donahue46, @WVUfootball
#HailWV | #ChampionsForLife https://t.co/NZsSgUPDtK
3 weeks ago "As long as I can try to give back to others, that motivates me to continuously find how I can help this world around me.” - @DenzelGoolsby, @KStateFB
#KStateFB | #ChampionsForLife https://t.co/w01iV5yiKJ
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