About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2018-19 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.




6 days ago Big12Champ4Life photo 🎬 and that’s a wrap.

These guys are changing lives for the better and we can’t wait to share their stories with you this season!
#ChampionsForLife https://t.co/eDRLJmTZc2
7 days ago Big12Champ4Life photo Ready for day two with these guys.

Meet the remaining #Big12FB CFL student-athletes.
#ChampionsForLife https://t.co/qebmMqCSUK
2 weeks ago RT @BUFootball: Senior WR Marques Jones will attend #Big12FB as #Baylor’s @Big12Champ4Life representative
#SicEm https://t.co/ixTnev3Pqu
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