About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2018-19 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.




5 days ago “I’m very blessed. Baylor is a great program, a winning program … a home away from home for me.” - @kalanibrown21, @BaylorWBB
#SicEm #ChampionsForLife https://t.co/JPjOb44h43
6 days ago “I’m really big on helping people after college ... I plan on helping the kids back in Africa. They don’t all have the opportunities I have had and I really want to give back to the community.” - Udoka Azubuike, @KUHoops
#RockChalk #ChampionsForLife https://t.co/bJvgZY2kWK
1 week ago @OU_WBBall’s Gileysa Penzo @Gpenzo_12) shares her pride for Puerto Rico and how she is constantly encouraged by her friends and family back home.
#Sooners #ChampionsForLife https://t.co/LLfQ51P7Wd
1 week ago Congrats to @CycloneMBB on their #Big12MBB Championship win! Here’s #ChampionForLife Lindell Wigginton cutting down the net. #Cyclones https://t.co/P9EXdtAASW
2 weeks ago “I grew up with a basketball in my hand. I think that has helped me along the way.” - Matt Coleman III, @TexasMBB
#HookEm #ChampionsForLife https://t.co/OjWHMKpG4y
2 weeks ago “I want to be an architect and build a hospital and schools in my hometown of Sudan. I feel like I was destined to go back there and help. It’s my mission.” - @KouatN, @TCUBasketball
#GoFrogs #ChampionsForLife https://t.co/uk7Xrb0LiN
3 weeks ago “I come from a country where playing collegiate sports is not a thing. When this opportunity presented itself, I was very happy and grateful for it.” - @BoricSara, @KUWBball
#RockChalk #ChampionsForLife https://t.co/YUDSLht2g0
3 weeks ago Peyton Williams is a part of two @kstatesports teams: @KStateVB and @KStateWBB. She shares how she’s found balance and what she’s learned along the way.
#EMAW #ChampionsForLife https://t.co/NdSkbAdmQL
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