About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2018-19 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.




2 weeks ago RT @espn: Kalani Brown. Lauren Cox. What a moment. #WFinalFour https://t.co/nED2nbUs8F
2 weeks ago RT @BaylorWBB: Your Lady Bears are National Champions!
#SicEm | #TTT | #wFinalFour

🏆🏆🏆 https://t.co/Fvzf4kyKU6
3 weeks ago RT @TexasTechMBB: Had to do it to ‘em again for the #FinalFour! 🤠🐴
#4To1 | #MarchMadness

#WreckEm⚫️ https://t.co/UhXyJ5jlOa
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