About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2019-20 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.

 

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@Big12CFL

2 days ago "Everyone faces obstacles in their life. Don't give up and give it all you've got. Through hard work you will be rewarded." - Stephon Robinson Jr. @stephon1v1), @KU_Football
#RockChalk | #ChampionsForLife https://t.co/giHLd4gng3
4 days ago "Kids want to be like me because I play football, but I have to pass along the knowledge that I've gained. It's more than that."

Episode one of "Big 12 Champions for Life: Beyond the Athlete" is now available on Big 12 Now on ESPN+. #ChampionsForLife

🎬: https://t.co/c8xUbi27Gl https://t.co/l12tx4x74g
1 week ago "I know somebody is watching me every day so I go hard every day." - Jeffrey McCulloch @jmcculloch17), @TexasFootball
#ThisIsTexas | #HookEm | #ChampionsForLife https://t.co/JS3xYOvMjf
2 weeks ago "I'm not only a football player. There's more to me, there's more substance to me."

Introducing "Big 12 Champions for Life: Beyond the Athlete," streaming this season on Big 12 Now on ESPN+.
#ChampionsForLife https://t.co/XTm663XULp
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